Tammy Knowles is the publisher of "New Woman Magazine," which is a publication targeted to Gen Y women. Because it is a small, new publication, some of the larger bookstores, convenience stores and newsstands are not agreeing to distribute the magazine. Tammy is very concerned by this trend, because she believes that her publication, like most magazines, needs ____________ distribution in order to succeed.

Question

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Intensive distribution refers to making the product available through as many outlets as possible in a particular market. As a small and new publication, New Woman Magazine needs intensive distribution to reach its target audience and gain a foothold in the market. Selective distribution would limit the number of outlets, exclusive distribution would limit distribution to only a few outlets, and exhaustive distribution would be impractical and costly for such a small publication.

Tammy Knowles Is the Publisher of "New Woman Magazine," Which