In the Reaching Beyond Our Borders box in the chapter, soft drink producers like Coca-Cola have found that:
A)their strength in global markets clearly relates to the distribution structure established in the United States.
B)distributing goods in global markets the same way as in the U.S. is foolish and unproductive.
C)payoffs to global intermediaries is critical to succeed in most developing markets.
D)small retailers have little chance to succeed in global markets due to the strength of large retail firms.

Question

Quizplus · Accepted Answer

Distributing goods in global markets the same way as in the U.S. is considered foolish and unproductive because different markets have unique characteristics and require tailored distribution strategies.

In the Reaching Beyond Our Borders Box in the Chapter