Effective salespeople push hard to finalize a sale as soon as they finish their presentation. Otherwise, the customer has time to come up with objections that will make the sale more difficult to close.

Question

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Salespeople cannot spend unlimited time with a single customer, so they must find ways to close the sale. However, this does not mean the salesperson must use high-pressure tactics or try to rush the customer into a decision. Salespeople must realize that customers can have legitimate questions and concerns, and they should look at these objections as an opportunity to forge a stronger relationship with the customer.

Effective Salespeople Push Hard to Finalize a Sale as Soon