As customers walk into Leopard Prints clothing store, they are approached by a salesperson who immediately greets and asks, "May I help you?" Studies indicate that this is an effective opening in the B2C sales process.

Question

Quizplus · Accepted Answer

Actually, "May I help you?" is not an effective opening because the answer too often is "No." A better approach is to ask, "What may I help you with?" or "Welcome to our store." The idea is to show the customer that you are there to help and that you are friendly and knowledgeable. As a salesperson greeting a customer, your goal is to discover what the customer wants.

As Customers Walk into Leopard Prints Clothing Store, They Are