Effective sales promotion efforts focus exclusively on external audiences such as dealers and consumers, since they ultimately decide the fate of a product.
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Q107: The most effective sales promotion programs target
Q108: Trade shows represent sales promotion programs designed
Q109: Because customers eventually lose interest, businesses achieve
Q110: Internal sales promotion efforts target salespeople and
Q111: Sales promotion programs can be used as
Q113: The first step in the public relations
Q114: Coupons, contests, and sampling are examples of
Q115: Sales promotion involves the long-term strategies firms
Q116: Internal sales promotion programs are targeted to
Q117: Businesses always welcome publicity because it presents
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