Personal selling provides the most efficient element of the promotion mix for a firm attempting to create a good impression among a large group of consumers.

Question

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Personal selling is a one-to-one communication with potential customers and is most effective for creating a good impression among a small group of consumers, rather than a large group. Mass communication techniques such as advertising and public relations are generally more efficient for reaching a large group of consumers.

Personal Selling Provides the Most Efficient Element of the Promotion