MusclePRO promotes its ready-to-drink protein shake directly to consumers through television ads, infomercials, and online coupons. The company is making use of a push strategy to reach their customers.

Question

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In a pull strategy, advertising and sales promotion efforts are directed toward consumers to motivate them to request the products from their local retailers.

MusclePRO Promotes Its Ready-To-Drink Protein Shake Directly to Consumers Through