The management at GameGuys, Inc. designed a strategy that unifies advertising, personal selling, public relations, and sales promotion activities creating a consistent message. This effort to promote a positive brand image represents a(n) ________ program.
A) global marketing
B) interactive promotion
C) integrated marketing communication
D) unified segmentation

Question

Quizplus · Accepted Answer

Integrated marketing communication combines all elements of the promotion mix into one comprehensive and unified promotion strategy with the aim of building a positive brand image.

The Management at GameGuys, Inc