Protectors' Insurance wants to build strong relationships with its customers and is looking to create a more interactive approach to advertising. Which of the following represents the preferred advertising medium to achieve their goal?
A) online
B) radio
C) television
D) newspapers

Question

Quizplus · Accepted Answer

Online advertising allows the company to interact with its customers. Customer relationship software and other specialized software make it possible for firms to track customer purchases online and answer customer questions. Of course, trade shows are also interactive but they are not an advertising medium.

Protectors' Insurance Wants to Build Strong Relationships with Its Customers