Jasmine finished writing a news release about her company's new product. She intends to e-mail the message to local television and radio stations as well as newspapers in hope that they will find the information newsworthy and run a story about the product. Jasmine's efforts represent the firm's
A) public relations.
B) institutional advertising.
C) secondary advertising.
D) interactive marketing.
Correct Answer:
Verified
Q202: A good public relations program recognizes that
Q203: "You never get a second chance to
Q204: The purpose of a _ is to
Q205: The final step of the selling process
Q206: The activity that evaluates public attitudes, changes
Q208: Consumer research indicates that the public is
Q209: A major responsibility of the public relations
Q210: Compared to advertising, publicity offers the advantage
Q211: In B2C sales the salesperson does not
Q212: _ refers to any information about a
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