Despite its name, Choco Central is located in a small shopping center far from customers. However, the company enjoys outstanding business because satisfied customers share their enjoyable experiences at Choco Central with their friends and relatives. Choco Central apparently benefits from positive
A) trade advertising.
B) word of mouth.
C) sales promotion.
D) public relations.

Question

Quizplus · Accepted Answer

Word-of-mouth promotion encourages people to tell other people about products they have enjoyed. It can be very effective in generating referral business.

Despite Its Name, Choco Central Is Located in a Small