AutoPROS uses its website to target car parts stores and car owners and tell them of the benefits of using their long-lasting spark plugs. What strategy is AutoPROS using?
A) dialogue strategy
B) word-of-mouth strategy
C) push and pull strategies
D) product placement strategy

Question

Quizplus · Accepted Answer

The latest in pull and push strategies are being conducted on the Internet, with companies sending messages to both consumers and businesses.

AutoPROS Uses Its Website to Target Car Parts Stores and Car