Interactive promotion allows customers and companies to work together to create mutually beneficial exchange relationships in an ongoing dialogue.

Question

Quizplus · Accepted Answer

Interactive promotion is all about building a relationship between customers and companies where they can collaborate and communicate with each other to create a win-win situation for both parties. It involves engaging customers through various digital channels and encouraging their participation in promotional activities. By doing so, companies can gain valuable insights into customer preferences, habits and behaviours, and use this information to enhance their marketing efforts and improve customer loyalty.

Interactive Promotion Allows Customers and Companies to Work Together to Create