As customers walk into Phat Pat's clothing store, they are greeted by a salesperson who asks the question, "May I help you?" Studies indicate that this is an effective opening in the B2C sales process.

Question

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Studies suggest that asking "May I help you?" can lead to a negative response as it often prompts customers to say "No, just looking," which can hinder further engagement. More open-ended questions or greetings are generally more effective in B2C sales.

As Customers Walk into Phat Pat's Clothing Store, They Are