Best Pick, a home electronics superstore, knows the value of reassuring their current customers that they made the right choice when they decided to give Best Pick their business. Testimonials would be an effective promotional activity to confirm the purchase decisions of Best Pick's customers.
Correct Answer:
Verified
Q122: The objective of a push promotional strategy
Q141: The goal of _ is to inform
Q145: To execute an effective promotional strategy, firms
Q146: _ combines all the promotional tools employed
Q148: The traditional promotion mix for a firm
Q154: While word of mouth represents an effective
Q158: A recent study reveals that regardless of
Q248: Any word-of-mouth promotion that puts a company's
Q280: According to the Adapting to Change box,
Q477: Creating a positive brand image by using
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents