MuscleUp promotes its liquid protein drink directly to consumers through television ads, infomercials, and newspaper coupons. The company is making use of a push strategy to reach their customers.

Question

Quizplus · Accepted Answer

A push strategy involves promoting products to retailers or wholesalers to push them onto consumers, whereas MuscleUp is using a pull strategy by promoting directly to consumers to create demand.

MuscleUp Promotes Its Liquid Protein Drink Directly to Consumers Through