A promotional campaign begins by
A) identifying a target market.
B) defining the objectives for each element of the promotion mix.
C) determining a promotional budget.
D) developing a unifying message.

Question

Quizplus · Accepted Answer

Before any promotional campaign can be developed, it is important to identify the target market or audience that the campaign is intended to reach. This will inform the development of the promotional objectives, budget, and message. Defining objectives and determining a budget may come next and is closely related, but without identifying the target audience, these elements cannot be developed effectively. Developing a unifying message is also important, but it is built on the foundation of the target market and objectives.

A Promotional Campaign Begins by