Infomercials provide the opportunity for
A) the product to sell itself.
B) product placement to occur.
C) the use of outdoor advertising.
D) the promotional mix to be avoided.

Question

Quizplus · Accepted Answer

Infomercials are designed to showcase the features and benefits of a product in a longer format than traditional commercials, allowing the product to "sell itself" by demonstrating its uses and benefits. Product placement and outdoor advertising are not directly related to infomercials, and avoiding the promotional mix would not be the goal of using infomercials.

Infomercials Provide the Opportunity for