Jake and Janelle loved to prepare gourmet meals for friends and family. They started a business of preparing theme-type dinners for friends who were having parties. To generate even more interest in the business, Janelle created _________________ on her website. She posted pictures of events, and close-ups of the food they served. She encouraged patrons and others to post reviews, comments, and favorite recipes, and to share their own party ideas. Her promotion became a dialogue between buyers of her service and the business.

Question

Quizplus · Accepted Answer

The description of Janelle's promotion on her website involves interaction between the business and its customers, making it an example of interactive promotion. Product placement refers to featuring a product in a TV show or movie, infomercials refer to long-form commercials that present information about a product or service, and broadcast refers to the transmission of audio or video content over radio or television. None of these terms accurately describe Janelle's promotion on her website.

Jake and Janelle Loved to Prepare Gourmet Meals for Friends