Which of the following statements about global advertising is most correct?
A) Firms should avoid advertising in foreign markets and rely instead on other elements of their promotion mix, such as personal selling and public relations.
B) Television is the best advertising medium for U.S. firms trying to promote their products in foreign countries.
C) Global advertising involves developing a single promotional strategy that can be implemented worldwide.
D) Given the lower incomes of consumers in many foreign countries, the best way to promote American goods is utilizing a low-price strategy.

Question

Quizplus · Accepted Answer

Global advertising involves adapting promotional strategies to meet the different needs of consumers in different countries while maintaining a consistent brand image. It is not about developing a single promotional strategy that can be implemented worldwide. Option A is not correct because advertising in foreign markets is an essential element of the promotion mix. Option B is not correct because television may not be the best medium for all markets, and firms need to use different media to connect with audiences in different countries. Option D is not correct because a low-price strategy may not be the best way to promote American goods in foreign markets; instead, firms may need to adopt a value-based pricing strategy that takes into account local market conditions and consumer expectations.

Which of the Following Statements About Global Advertising Is Most