Evidence indicates that the best promotional strategy for firms operating globally is
A) a "one-mix-fits-all" strategy.
B) to uniquely design a strategy for each country.
C) based on total operating costs and the nation's disposable income.
D) designed by foreign intermediaries who control promotion.

Question

Quizplus · Accepted Answer

Evidence supports the theory that promotional efforts specifically designed for individual countries work best.

Evidence Indicates That the Best Promotional Strategy for Firms Operating