After completing his sales presentation, Jerald's client expressed her concerns and questioned some of the details of the sales proposal. An effective salesperson would:
A) downplay these objections and push to close the sale as quickly as possible to avoid the endless questions that some customers ask.
B) address her concerns and develop a better relationship.
C) consider revising the presentation so that next time customer concerns and objections can be avoided.
D) bring in the top executives of the company to close the sale.

Question

Quizplus · Accepted Answer

A good salesperson would address the customer's concerns and work towards resolving them. This would help build a better relationship with the customer and increase the chances of closing the sale successfully. Downplaying objections, avoiding questions or pushing for a quick sale can harm the relationship and make the customer hesitant to do business with the salesperson in the future. Revising the presentation based on the customer's feedback can also be helpful but should not be the immediate response without addressing the customer's concerns first. Bringing in top executives can be unnecessary and intimidating for the customer, and should only be done if absolutely necessary.

After Completing His Sales Presentation, Jerald's Client Expressed Her Concerns