Effective sales promotion activities target
A) employees only.
B) customers only.
C) employees, dealers, and customers.
D) dealers only.

Question

Quizplus · Accepted Answer

Effective sales promotion activities should target employees, dealers, and customers. Employees need to be motivated to sell the product, dealers need to be incentivized to promote the product, and customers need to be enticed to buy the product. By targeting all three groups, sales promotion activities have a better chance of increasing sales and achieving marketing goals.

Effective Sales Promotion Activities Target