________ encourages people to tell other people about goods or services they have enjoyed.

Question

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Word-of-mouth promotion is based on encouraging satisfied customers to share their positive experiences with others. This can lead to increased brand awareness and ultimately result in more sales. Personal selling involves direct communication between the seller and potential customer, while publicity involves media coverage of a product or service. A trade show is an event where companies showcase their products and services to potential customers in a specific industry.

________ Encourages People to Tell Other People About Goods or Services