The strategy of directing advertising and sales promotion toward consumers to stimulate them to request the products from their local retailers is called a
A) pull strategy.
B) segmentation strategy.
C) push strategy.
D) product placement strategy.

Question

Quizplus · Accepted Answer

A pull strategy involves creating demand among consumers, who then request the product from retailers. This is often done through advertising and sales promotion directed at consumers. Segmentation strategy refers to dividing the market into smaller groups based on demographics, behaviors, or needs. Push strategy involves promoting the product to retailers and distributors to encourage them to stock it. Product placement strategy involves placing the product in a noticeable or prominent position in a TV show or movie.

The Strategy of Directing Advertising and Sales Promotion Toward Consumers