The primary purpose of a pull strategy is to
A) offer rebates and discounts to retailers and wholesalers.
B) stimulate consumers to ask for a product, which then encourages retailers to stock it.
C) pull the distribution network together to minimize costs and maximize profits.
D) stimulate retailers to stock each product offered by a particular manufacturer.

Question

Quizplus · Accepted Answer

If a pull strategy works, consumers will request the product at their local retail store. This, in turn, will stimulate the retailer to request the product from the manufacturer or distributor.

The Primary Purpose of a Pull Strategy Is to