Slapstick Films advertises their movies on TV programs that their target market of 21-30-year-olds typically watch. Slapstick Films believes the best way of reaching its customers is through a ________ strategy.

Question

Quizplus · Accepted Answer

A pull strategy involves creating demand for a product among customers, so they seek out the product at the sales outlets. By advertising on TV programs that their target market typically watches, Slapstick Films pulls in customers to its movies.

Slapstick Films Advertises Their Movies on TV Programs That Their