When entering foreign markets, basic entry choices include:

Question

Quizplus · Accepted Answer

Exporting allows for low-risk entry and easy market access, licensing allows for more control and revenue but still relatively low risk, and FDI allows for the most control and potentially high profits but also involves the most risk and investment. Therefore, a combination of exporting, licensing, and FDI can offer a balance of market access, control, and risk. Exporting and licensing have lower risk and investment compared to FDI, but it also means limited control and lower profits. FDI offers greater control and potential profits, but also carries significant risks and investment. Therefore, the best choice(s) for entering foreign markets would be exporting, licensing, and FDI, as a combination of these strategies would allow for a balance of risk, control, and potential profits.

When Entering Foreign Markets, Basic Entry Choices Include