Licensing/franchising agreements refer to:

Question

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Licensing/franchising agreements involve the licensor/franchiser selling the rights to their intellectual property to another party, allowing them to use their brand name, products, or services for a fee. It is a legal agreement in which the licensee/franchisee gets the permission to use the licensor/franchiser's business model or intellectual property. Licensing and franchising agreements involve the licensor/franchiser selling the rights to their intellectual property to another party, who then uses it to produce and sell their own products or services under the licensor/franchiser's brand or trademark. This allows the licensor/franchiser to expand their reach without taking on the risks and costs of opening new locations or developing new products, while the licensee/franchisee gains the advantage of an established brand and business model.

Licensing/franchising Agreements Refer To