Although Megabus is a brand new, no-frills entrant into the US market, it is backed by the full strengths of second largest transport firm in the UK, Stagecoach Group. What four factors have attracted young customers, allowing Megabus to turn a declining national trend of bus ridership around and succeed in the US market?

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The Answer of Although Megabus is a brand new, no-frills entrant into the US market, it is backed by the full strengths of second largest transport firm in the UK, Stagecoach Group. What four factors have attracted young customers, allowing Megabus to turn a declining national trend of bus ridership around and succeed in the US market?

Although Megabus Is a Brand New, No-Frills Entrant into the US