What was one of the steps Nissan took to ensure a successful launch of the Leaf?

Question

Quizplus · Accepted Answer

Nissan limited the launch of the Leaf to just seven states to ensure that the infrastructure for charging stations was in place and to create demand in specific markets before expanding nationwide. This helped to ensure a successful launch and early adoption of the electric vehicle. A) is incorrect because the list price of the Leaf was actually set at $32,780. B) is incorrect because there is no evidence to suggest that Nissan prohibited environmental activists from previewing the Leaf. D) is incorrect because Nissan advertised the Leaf as a compact hatchback, not a rugged SUV. Limiting the launch to just seven states allowed Nissan to carefully monitor and manage the initial rollout of the Leaf, ensuring that the infrastructure was in place and that the vehicle would be well-received in these targeted markets before expanding further. Setting the list price high (A) and advertising the Leaf as a rugged SUV (D) would likely have hurt rather than helped its reception. Prohibiting environmental activists from previewing the Leaf (B) would likely have generated negative publicity and hurt its reputation.

What Was One of the Steps Nissan Took to Ensure