American businesspersons often fail to adapt to foreign markets because they feel that American culture is superior to other cultures in the world.

Question

Quizplus · Accepted Answer

This attitude of cultural superiority is commonly referred to as ethnocentrism and it can lead to a lack of understanding and appreciation for the customs and preferences of consumers in foreign markets, ultimately hindering business success.

American Businesspersons Often Fail to Adapt to Foreign Markets Because