The National Bicycle Company of Japan makes 18 bicycle models in more than 2 million combinations, with each combination designed to fit the needs of a specific customer. The customer chooses the model, size, color, and design. An analysis of this company's operation would indicate that it uses:
A) lean manufacturing.
B) flexible production.
C) mass customization.
D) continuous production.

Question

Quizplus · Accepted Answer

The fact that the National Bicycle Company of Japan offers 18 bicycle models in more than 2 million combinations, each designed to fit the needs of a specific customer, indicates that the company uses mass customization. This means that it produces goods in large quantities but customizes them to meet the individual needs of customers.

The National Bicycle Company of Japan Makes 18 Bicycle Models