The EZee Office Furniture Company makes high-quality desks and chairs for executive offices. The company is about to make a radical change in its production process. It will take measurements from customers, have them select from a variety of fabric patterns and answer some basic questions about the furniture styles they like, then design a chair and desk that is ergonomically designed for maximum comfort for its users. The new method EZee Office will use is an example of:
A) just-in-time manufacturing.
B) analytic production.
C) mass customization.
D) individualized production.

Question

Quizplus · Accepted Answer

The new production process where EZee Office Furniture Company takes measurements from customers, have them select fabric patterns, and answer questions about furniture styles is an example of mass customization. Mass customization means the production of goods and services that are individually customized to meet the specific needs or preferences of individual customers while still maintaining high efficiency and low cost.

The EZee Office Furniture Company Makes High-Quality Desks and Chairs