Jayne Started a Small Bakery in a Resort Town

Jayne started a small bakery in a resort town. She was certain she had the ideal location, with plenty of hotels and inns within walking distance of her establishment. She planned to use her grandmother's recipes, using only the finest ingredients for her upscale resort customers. During the first week of business, she was disappointed with lackluster sales. When she drove past the regular breakfast-style restaurants and even the Starbucks, she noticed they were rather bustling. Jayne most likely:

A) did not publicize in the appropriate places.
B) underestimated the competition.
C) should have considered weather conditions before assuming that her business would be vibrant.
D) did not consider that small businesses never get the name recognition in resort towns that larger businesses and franchises realize.