Top management at Prinze Auto Sales has decided to replace their traditional marketing approach with an approach that emphasizes relationship marketing. Under this new approach, Prinze's salespeople will be expected to devote less time to current customers and a larger share of their time searching for new customers.

Question

Quizplus · Accepted Answer

Relationship marketing emphasizes building and maintaining relationships with current customers, not just focusing on finding new ones. The statement in the scenario is contradictory to the principles of relationship marketing.

Top Management at Prinze Auto Sales Has Decided to Replace