Good marketing research helps us identify what customers have purchased in the past and what they are likely to want in the future. Super Fun World is preparing to open its latest theme park in Shanghai. It will be collecting lots of information on what customers want while they are at the park. The marketing research company representing Super Fun might create original surveys with targeted questions that help it collect reliable information. This type of research is described by marketing professionals as the collection of________.

Question

Quizplus · Accepted Answer

The type of research described, where a company creates original surveys with targeted questions to collect reliable information directly from customers, is known as primary data collection.

Good Marketing Research Helps Us Identify What Customers Have Purchased