Roberto is a marketing manager for Friendly Financial Services. He has been looking at a variety of factors, such as technological, socio-cultural and economic trends as well as competitive conditions. Roberto is confident that these factors will impact Friendly's future marketing success. His efforts are an example of:

Question

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Roberto's actions of looking at various external factors, such as technological, socio-cultural and economic trends as well as competitive conditions, to predict how they will impact Friendly Financial Services' future marketing success is an example of environmental scanning.

Roberto Is a Marketing Manager for Friendly Financial Services