In an effort to increase profits, Yen Ching Chinese restaurant is attempting to appeal to a specific segment of the market by offering an all-you-can-eat buffet. These efforts, designed to identify specific groups that can be profitably served, represent an example of:

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Target marketing is the process of identifying specific groups of consumers that can be profitably served by the business. Offering an all-you-can-eat buffet is a strategy designed to appeal to a specific segment of the market, therefore demonstrating Yen Ching Chinese restaurant's efforts to target a specific group of consumers. Benefit segmentation is the process of dividing the market based on the benefits or specific needs that consumers are looking for, while B2B marketing refers to business-to-business marketing strategies. A reference group strategy involves targeting consumers based on their social groups and affiliations.

In an Effort to Increase Profits, Yen Ching Chinese Restaurant