The best strategy for brand name manufacturers to respond to the challenge of generic goods is to use price discounts and coupons to price their products more aggressively.

Question

Quizplus · Accepted Answer

While price discounts and coupons can be part of a strategy, the best approach for brand name manufacturers often involves leveraging their brand's strength, investing in innovation, and improving product quality to differentiate from generic goods. Price-based competition alone might not be sustainable in the long term.

The Best Strategy for Brand Name Manufacturers to Respond to the Challenge