Location is very important in the marketing of ________ because consumers desire to purchase these goods with a minimum of shopping effort.
A) unsought goods
B) shopping goods
C) specialty goods
D) convenience goods

Question

Quizplus · Accepted Answer

Convenience goods are products that consumers purchase frequently and without much thought or effort. Examples include snack foods, cleaning supplies, and toiletries. Because consumers want to minimize the time and effort spent on purchasing these goods, the location of the store or outlet where they are sold is very important. Retailers must ensure that their convenient goods are stocked in easily accessible locations such as neighborhood supermarkets, convenience stores, and online shopping platforms.

Location Is Very Important in the Marketing of ________ Because