Suits for Success is a men's clothing store in a large suburban shopping mall.The managers of the store know that their customers usually comparison shop,looking carefully at quality and price before deciding to buy.Armed with this information,Suits for Success carries quality clothing,offers competitive pricing,and friendly,helpful service.The target customers apparently view men's suits as a:
A) specialty good.
B) convenience good.
C) shopping good.
D) unsought gooD.

Question

Quizplus · Accepted Answer

The fact that the customers comparison shop and look carefully at quality and price before buying suggests that men's suits are a shopping good. Customers are willing to invest time in the shopping process and are making a considered purchase decision rather than simply buying out of convenience or necessity (as would be the case with a convenience or unsought good).

Suits for Success Is a Men's Clothing Store in a Large