Fashion experts readily understand the power of ________________.Shortly after Kate Middleton married Prince William,heir to the British throne,throngs of soon-to-be-brides scrambled to find copies of her bridal gown,and also that of her sister Pippa's bridesmaid gown.
A)brand equity
B)brand association
C)brand awareness
D)marketing parity

Question

Quizplus · Accepted Answer

Brand association refers to the connections and perceptions that consumers have with a brand, which can influence their purchasing decisions. In this context, the association with Kate Middleton and her bridal gown created a strong desire among consumers to emulate her style.

Fashion Experts Readily Understand the Power of ________________