The New Era Cap Company of Buffalo,New York,understands the importance of _______________.In the mid-1990s,the company's products became very popular when film director Spike Lee requested a red Yankees cap,instead of the traditional blue cap.It did not take long for Yankees' fans who were also fans of Spike Lee to want to wear a similar cap.
A)brand equity
B)viral marketing
C)brand association
D)marketing parity

Question

Quizplus · Accepted Answer

The passage mentions the popularity of New Era Cap Company's products due to their association with film director Spike Lee and his request for a red Yankees cap. This shows the importance of brand association in the success of the company's products.

The New Era Cap Company of Buffalo,New York,understands the Importance