"If you create a better mouse trap,the world will beat a path to your door." This statement ignores the need for which step in the new-product development process?
A) Commercialization
B) Screening
C) Idea generation
D) Development

Question

Quizplus · Accepted Answer

While the statement refers to the creation of a better mouse trap, it does not take into account the process of actually bringing the product to market, which is the commercialization stage. The other stages of idea generation, screening, and development may have been involved in creating the better mouse trap, but without successful commercialization, the product will not be successful.

"If You Create a Better Mouse Trap,the World Will Beat