The product life cycle model helps marketers realize that
A) consumers are always ready to try a new product if it is priced correctly.
B) different stages in the life cycle call for different marketing strategies.
C) sales and profit levels can be forecasted accurately.
D) careful product screening will increase profits over the life of a product.

Question

Quizplus · Accepted Answer

The product life cycle model highlights that different stages in a product's life cycle require different marketing strategies to maintain sales and profits. This model helps marketers understand when to introduce new products into the market, when to invest in marketing efforts, and when to phase out products that are no longer profitable.

The Product Life Cycle Model Helps Marketers Realize That