Which of the following is consistent with the introduction stage of the product life cycle?
A) Decreasing sales volume
B) Large number of competitors
C) Low profit levels or a potential loss
D) Minimum use of advertising

Question

Quizplus · Accepted Answer

During the introduction stage of the product life cycle, sales volume typically increases slowly, resulting in low profit levels or even a potential loss due to heavy investment in research and development and marketing. The number of competitors is usually low during this stage as well, as the product is new to the market. Advertising and promotional activities are usually high during the introduction stage to create awareness and stimulate trial among early adopters. Therefore, options A, B, and D are not consistent with the introduction stage.

Which of the Following Is Consistent with the Introduction Stage