Sales levels of Armstrong mountain bikes are rising rapidly, profits are very high, and a growing number of competitors are taking aim at Armstrong's market lead. Based on this information, Armstrong mountain bikes are in which stage of the product life cycle?
A) introduction
B) growth
C) maturity
D) decline

Question

Quizplus · Accepted Answer

The sales levels of Armstrong mountain bikes are rapidly increasing, profits are high, and competitors are entering the market to challenge Armstrong's market lead. These are characteristics of the growth stage of the product life cycle.

Sales Levels of Armstrong Mountain Bikes Are Rising Rapidly, Profits