Dewy, Cheatem, and Howe's promotional efforts are intended to increase the public's awareness of its new product's benefits and uses. This effort is consistent with the ________ stage of the product life cycle model.
A) introduction
B) growth
C) maturity
D) decline

Question

Quizplus · Accepted Answer

The introduction stage of the product life cycle is characterized by the launch of a new product into the market. The focus during this stage is on creating awareness and generating interest in the product. Dewy, Cheatem, and Howe's promotional efforts to increase the public's awareness of their new product's benefits and uses align with the goals of the introduction stage.

Dewy, Cheatem, and Howe's Promotional Efforts Are Intended to Increase