Many products are promoted by emphasizing their key benefits, rather than setting the price lower than that of competitive goods. This emphasis on the product's benefits illustrates a(n) ________ strategy.
A) penetration
B) nonprice competition
C) industry leader
D) bundled package

Question

Quizplus · Accepted Answer

Nonprice competition is often used because prices are easy to match. Few competitors can match the image of a friendly, responsive, consumer-oriented company.

Many Products Are Promoted by Emphasizing Their Key Benefits, Rather